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Fowlboys Diner

A rebuilt website and the everyday brand work for Fowlboys Diner, the all-day diner group I founded.

DidWebsite, menu, posters, counter TV loops, hiring ads
Brief to live9 days
Year2026
ToolsClaude Design, Claude Code, Astro, Sanity, Netlify
Livefowlboys.com
CreditsDiner identity by an outside agency

How it was made

163 commits in nine days, from 23 September to 1 October. Every page was designed in Claude Design first, then built on Astro and Sanity. The menu is photo-led, with a bestseller sticker driven by 60 days of till sales.

The audit crawled 1,234 URLs: no broken links, SEO score 100, slowest page down from 3.6 to 2.0 seconds. Around it: 24 print posters, three counter TV loops, and hiring ads that cost about a quarter as much per applicant.

The site on a phoneLoop
The fowlboys.com home page, a table of diner food under the words comfort food with comfort people
fowlboys.com, home01
The fried chicken section of fowlboys.com, with a heat picker
Pick your heat02
The all-day breakfast section with buttermilk pancakes
All-day breakfast03
The pick-a-booth section listing the diners open now and the ones opening soon
Pick a booth04
The arcade and the spread sections of fowlboys.com
The arcade and the spread05
A window poster for the O.G. fried chicken sandwich
Window poster, the O.G.06
A window poster for chicken and waffles
Window poster, chicken and waffles07
Three counter TV menu screens for fried chicken, sandwiches and milkshakes
Counter TV loops at The MET08
A hiring poster styled as a boarding pass to the new diner at The Capitol
Hiring ad for The Capitol09