001 · Campaign · Game~/work/oatside

Fowlboys × OATSIDE

Too Pedas to Filter. Five tenders from Original to El Diablo, a bottle of OATSIDE Espresso Roast, and a Hot Takes game on every tray.

DidKey visual, posters, tray liner, in-store pieces, social, web game

Brief to liveNovember

Year2026

ToolsIllustrator, Next.js, AI image generation, Claude Code

CreditsA Fowlboys Diner and OATSIDE collab. Questions written with OATSIDE.

How it was made

One plate, five heat levels, one question per level. Scan the QR on the tray, eat a tender, answer the hot take or take the wildcard dare, sip the Espresso Roast and lock back in. Level 5 is El Diablo and the Ultimate Hot Take.

I made the key visual, the posters, tray liner, tent card, wobbler, menu banner, social posts and the game. Runs at Fowlboys Ampang and The MET through November.

Five fried tenders stacked from mild to fiery, each with a speech bubble, beside a bottle of OATSIDE Espresso Roast and a heat gauge, under the title too pedas to filter — The key visual01

The A4 poster with the tender stack, the line hot tenders, spicy questions, bold coffee, the price and a QR code — Poster02

The tray liner, with how-to-play steps, a QR code and five numbered spots from Original to El Diablo — Tray liner, one spot per level03

Three screens of the Hot Takes game, levels 3 to 5, each with a question, a wildcard dare and a prompt to sip the Espresso Roast — Hot Takes, levels 3 to 504

The how-to-play post, five steps from ordering the plate to posting your hottest take — How to play05

Next: Fowlboys at Sepang →Say hello